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Marketing Professor: Marketing Firm and Laurence Ashworth

marketing professor: The last of the questions has been asked a ton of times by a ton of different people, including at least one other major polling and marketing firm in the country, said Laurence Ashworth, an associate marketing professor at Queen's University, according to Toronto Star. Just a quick search and I have seen the questions in published academic papers. The apology came after Lacey Willmott, a PhD candidate at the University of Waterloo, complained to Aimia about its shopping and life habits questionnaire because she found it problematic when it asked her if too much immigration threatens the purity of the country, whether getting married and having children is the only real way of having a family, whether men have a certain natural superiority over women, and nothing can change this and if the father of the family must be master in his own house. I can't say that about all of them, but it absolutely would not surprise me. Article Continued Below Aimia spokesperson Christa Poole said in an emailed statement that the questions came from CROP, a Montreal-based marketing research company, which did not respond to the Canadian Press's request for comment. He said he's also seen survey questions elsewhere covering views around sensitive topics like abortion and self-worth. ( As reported in the news.