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Trade Practices: Chrysler and Year Career

trade practices: Two former Chrysler executives who worked with him, Bud Liebler, the company's former spokesman, and Bob Lutz, formerly its head of product development, said they were told of the death Tuesday by a close associate of Iacocca's family, according to CTV. In his 32-year career at Ford, and then at Chrysler, Iacocca helped launch some of Detroit's bestselling and most significant vehicles, including the minivan, the Chrysler K-cars and the Mustang. He was 94. He also spoke out against what he considered unfair trade practices by Japanese automakers. During the peak of his popularity in the '80s, he was famous for his TV ads and catchy tagline If you can find a better car, buy it! He wrote two bestselling books and was courted as a presidential candidate. The son of Italian immigrants, Iacocca reached a level of celebrity matched by few auto moguls. ( As reported in the news.