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San Francisco: Bob Dorfman and Serena Williams

san francisco: Maybe more, according to CTV. It's very, very rare to find a Japanese-born female athlete who appeals to an international audience, said Bob Dorfman, a sports marketing expert and creative director at Baker Street Advertising in San Francisco, California. Off the court -- on the marketing front -- she has the same potential. Serena Williams topped the Forbes list of the highest-earning female athletes this year at 18 million, almost all endorsements. What's more, tennis, especially women's tennis, is a sport that lends itself to a broad variety of sponsors sporting goods, health and beauty, fashion, lifestyle, travel, personal care, you name it, Dorfman said. Osaka appears to be the right woman in the right sport at the right time with the draw to overtake Williams. ( As reported in the news.