Independent topical source of current affairs, opinion and issues, featuring stories making news in Canada from immigrants, newcomers, minorities & ethnic communities' point of view and interests.

Immigrant Entrepreneur: Export Development and Trade Roots

immigrant entrepreneur: When Danish-born Pernille Fischer Boulter arrived in Nova Scotia, she wrote letters introducing herself to 100 of the province's top CEOs, according to The Chronicle Herald. In her new book, Tales from an Immigrant Entrepreneur, the author describes how this enabled her to meet influential people, including John Risley, then-CEO of Clearwater Fine Foods. Entrepreneurs often need to work hard to win introductions. Pernille, the founder of Kisserup International Trade Roots, has worked on export development with small, micro and medium businesses in 90 countries. I'd worked in a high-paid, high-stress sales job in Europe for American computer manufacturer Commodore . I'd been responsible for hundreds of dealers, budgets of millions of dollars, profit and loss responsibility, and daily international contact, she said. But when she arrived in Chester in 1998 after marrying Canadian entrepreneur Keith Boulter she struggled to find what she wanted a sales job in an IT company. ( As reported in the news.