Immigration: Greenest City

City Of Vancouver Dept: Words like "footprint," "local food" and "resilience" didn't translate well into Mandarin and Cantonese. Translated, they lacked the cultural heft they had in North America. Local food? Is that something you buy at the neighbourhood Safeway?, according to Vancouver Sun. In May of last year, the city and the University of B.C. signed a memorandum of understanding to jointly develop their sustainability goals, and as part of that agreement, 10 UBC students were assigned to study different areas of the initiative and it came to the attention of the folks at the City of Vancouver recently that when they tried to engage ethnic communities in making Vancouver the greenest city in the world, sometimes they were not speaking their language. Literally. The problem: How do you make Vancouver the greenest city in the world when a huge chunk of its population has no idea what you're talking about? The city would have to find a better way of communicating its environmental message to its sizable, and growing, immigrant population. As reported in the news.
@t ubc students, sustainability goals