Vice President: Larissa Jensen and Makeup

vice president: Beauty industry watchers and cosmetics companies say consumers are gravitating toward a more low-maintenance and natural look, according to CTV. People are staying at home and paying more attention to their health, prompting them to shift focus to their skincare rather than their makeup routines, they said. Not on their shopping lists makeup and perfume. With the stay-at-home order in effect since early March, there really isn't any need to apply makeup the way we were before, Larissa Jensen, vice president and beauty industry analyst with market research firm NPD Group. Newsletter sign-up Get The COVID-19 Brief sent to your inbox Makeup sales were down 22% in the first quarter versus a year ago, according to NPD, while fragrance sales declined 13%. Part of what's made things worse is that social distancing and self-quarantining have become barriers to trying on makeup in stores. And then there's the awkwardness of wearing any kind of makeup under a face mask, especially sticky lip gloss. (www.immigrantscanada.com). As reported in the news.