Latte Life: Lifestyle Types and Quebec Suburbanites

latte life: As the nation adapts to changes associated with the COVID-19 pandemic, PRIZM can help organizations better understand the motivations and behaviours of their customers and track the recovery of businesses anywhere in the country, according to CTV. A year in the making, the new PRIZM classifies Canadians into 67 distinct lifestyle types with names like Latte Life younger, single urban renters Came From Away multi-ethnic, middle-aged urban renters and Vie Dynamique older, middle-income Quebec suburbanites . Newsletter sign-up Get The COVID-19 Brief sent to your inbox The system provides a deep trove of authoritative information about Canada's changing demographics, lifestyles, behaviour and values. At a time when businesses are recognizing the importance of up-to-date data to make better decisions, Environics Analytics has launched its latest edition of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. Integrated with privacy-compliant data from dozens of marketing and media sources, the PRIZM segments provide users with insights for a wide range of applications from marketing strategies and site location decisions to merchandising, mobile analytics and media planning across traditional and digital channels. It goes beyond demographics to explore how people spend their time, where they spend their money and what issues resonate with them. Canada has undergone so much change in recent years, and even more in the last few months, that decision-makers need the latest data to understand the new normal, says Jan Kestle, founder and president of EA. PRIZM takes away the guesswork with the most authoritative data available on consumers and markets. (www.immigrantscanada.com). As reported in the news.