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Independent topical source of current affairs, opinion and issues, featuring stories making news in Canada from immigrants, newcomers, minorities & ethnic communities' point of view and interests.

Election Effort: Mainstream Vote and Multiculturalism Policy

election effort: Griffith undertook the analysis as part of an election effort called Diversity Votes, a project aimed at providing a deeper understanding of the ethnocultural makeup of the electoral map, and its implications, according to CTV. The growing diversity of the Canadian electorate has seen the federal parties finding more ways to woo voters in specific ethnic groups, especially in ridings where single communities have enough voters to swing a race. One can't assume nor should one assume that the ethnic vote in Canada is separate than the mainstream vote, said Andrew Griffith, a former director of multiculturalism policy for the federal government. In the 2019 campaign, that took the form of everything from promises targeted directly to certain communities, ads in a variety of languages and, in a first, NDP Leader Jagmeet Singh answering questions in Punjabi, which he speaks fluently. Ethics, relations with China and climate change were widely covered, as were the parties' strategies and tactics, which he said was partially a reflection of the use of translated stories from the English or French press. But Griffith said that despite what the campaigns may have been trying to do, his findings show the ethnic press were covering the same issues as the mainstream media. (www.immigrantscanada.com). As reported in the news.