use humour: Recent polling by Ipsos, Earnscliffe Strategy Group and MIT researchers suggests nearly all Canadians have come across misinformation online, yet only 40 per cent feel they know how to differentiate between fake news and the real thing, according to National Observer. Don't miss out on the latest news Sign up for our daily briefing The polls also found 90 per cent of Canadians admitted to falling for fake news in the past, and only a third of them regularly check to see if the stories they're consuming are legitimate.CJF president Natalie Turvey said the campaign aims to use humour to engage news consumers and get people talking. The Canadian Journalism Foundation's Doubt It campaign aims to be an engaging collection of online quizzes and public service announcements from Canadian media personalities such as retired CBC host Peter Mansbridge. We're looking at the simplest, most straightforward and small actions that Canadians can incorporate to have changes in how they're consuming news and information, Turvey said in a phone interview. ; All of these techniques take 10 to 30 seconds to verify if a claim is real. Turvey said they've tried to make the campaign humorous and fun so that it's engaging. Some of the techniques she cited include checking dates, googling to see if other outlets are covering the story, and being skeptical of items that provoke a particularly strong emotional reaction. (www.immigrantscanada.com). As reported in the news.