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American Theatres: Industry Expectations and Lowball Projections

american theatres: In a summer where most films have debuted either under or at industry tracking, which are often lowball projections, and original comedies have struggled to find audiences, Yesterday proved to be the exception, according to CTV. Starring relative newcomer Himesh Patel, Yesterday imagines a world where only one man remembers the music of the Beatles and decides to present their catalogue of hits as his own. The Danny Boyle-directed musical romantic comedy featuring the music of the Beatles debuted well over industry expectations, earning an estimated 17 million from North American theatres. Although critics were mixed, audiences, who were mostly female 56 and over the age of 25 75% have embraced the film with an A- Cinema Score and a 90% audience score on Rotten Tomatoes. Among all of the sequels and all of the explosions of the summer, this is a very charming, original, whimsical musical romance with iconic music and amazing performances... and direction Orr said. Universal's President of Domestic Theatrical Distribution Jim Orr says he tries to use the word thrilled judiciously, but that it applies here. ( As reported in the news.