Brand: Products and Jeff Raider

brand: Armed with 112 million in new financing to develop new brands, the company now is investigating what other sleepy products might be ripe for disruption, according to CTV. Our vision is to build a next-generation consumer brand company, said Jeff Raider, who recently took on the role of CEO of Harry's Labs, overseeing the development of new brands. The startup, which took on razor giants Gillette and Schick with its direct-to-consumer subscription model, has since expanded into traditional retail and launched a line of body care products. It might be better products, a better experience getting the products or a brand that appeals to who they want to be as people. Insurgent brands are shaking up the way people buy everything from mattresses to prescription acne remedies, eating into the market share of big consumer product companies and leaving them scrambling to respond. There's a reason why Harry's investors are betting that reinventing the razor was no flash-in-the-pan idea. (www.immigrantscanada.com). As reported in the news.