toronto streets: They're promoting car dealerships or jewelry or maybe an upcoming Bruno Mars concert, according to Toronto Star. Advertisers like them because they're mobile, highly visible and can target multiple audiences. Vince Talotta / Toronto Star By Chris Hampton Special to the Star Tues., April 18, 2017 You've seen them downtown cube vans fitted with outsize LED screens, crisscrossing the core like roving billboards. For some of the same reasons, an artist-run centre has partnered with a local film and video festival to hire one, just for an evening, to tour art around Toronto streets. The van will start at the Royal Cinema at 6 30 p.m., stopping an hour later at Yonge-Dundas Square, then circling downtown until stationing outside the opening party at Niagara Custom Lab for 10 p.m. On April 20, the opening night of Images Festival, Younger Than Beyonc Gallery will present the video creations of five emerging artists and artist teams screened on an LED advertising van tasked to cruise the city.
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reported in the news.
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20.4.17