Dollar Company: Asian Violinist and Police Officers

dollar company: The multimillion dollar company, trading on the New York Stock Exchange at about 111 dollars a piece, released, a few days ago, an advertisement where Pepsi gets consumed in multicultural fashion, by an Asian violinist, a Muslim artist, African Americans dancers and a white female model, across the scene s of an abstract protest, and offered in cheering applauses to police officers, according to Rabble. The ad received much backlash from the online community and several mainstream media outlets, forcing the company to ultimately withdraw the commercial. It successfully established and capitalized on a new market. Allegations were about the ad co-opting protest imagery for profit, trivializing resistance and social justice causes, and particularly appropriating visual content from the Black Lives Matter demonstrations, as in mimicking the posture of a black woman who formerly confronted a riot police officer in Baton Rouge, Louisiana, in July. First of all, Pepsi managed to displace the symbolism of protests and to exploit a non-economic form of figurative capital. Despite apparent claims of appropriation, the kernel of analysis rests in deeper rationalities. (www.immigrantscanada.com). As reported in the news.