Election Markets: Intelligence Association and Marketing Institute

election markets: But if people have to put money where their mouth is, then they may be more eager to reveal their true belief about how an election is going, even if it's not their preferred outcome, according to Globe and Mail. Election markets are better than polls at absorbing new information and anticipating trends because they take into account not only what's happening today, but what people expect to happen in the future, Prof. Antweiler said. Antweiler said. Kara Mitchelmore, CEO of the Marketing Institute and Intelligence Association, said there are significant differences between polls and election markets. The idea is that futures markets are forward looking, whereas polls are kind of backwards looking in the sense that they aggregate information from the past few days, he said. (www.immigrantscanada.com). As reported in the news.