Rock-Bottom Prices: Developer Westbank and Area Kind

rock-bottom prices: The building, with its famously bright signage and aggressive marketing of rock-bottom prices, was sold by the family of former owner and theatre mogul Ed Mirvish in 2013 to developer Westbank, which plans to rebuild the area, according to CBC. It's kind of sad' to see the store go, says Dwayne Batchelor, who has been coming to Honest Ed's since he was a child. Now, after 68 years in business, the Toronto discount store that boasted about price-cutting, decades before Walmart, is closing. Sarah Bridge/CBC Today is the last chance for customers to hunt for bargains at Honest Ed's, which has long sold everything from white socks to canned tuna, and has maintained a timeless presence as Canada's biggest city has evolved in countless ways around it. Sarah Bridge/CBC You could certainly go so far as to say that this is an iconic Canadian business, says Doug Stephens, founder of Retail Prophet. After 68 years in business, Honest Ed's closes its doors on New Year's Eve. (www.immigrantscanada.com). As reported in the news.