immigrantscanada.com

Independent topical source of current affairs, opinion and issues, featuring stories making news in Canada from immigrants, newcomers, minorities & ethnic communities' point of view and interests.

Muslim Racism: Washington Restaurants and Everyoneiswelcome Posters

muslim racism: So this week, as Nando's Peri-Peri which has restaurants across Canada, including in Burlington begins to hand out everyoneiswelcome posters at six Washington restaurants, the South African-Portuguese chicken chain is pitching the campaign as a statement of corporate values, not a slap at President-elect Donald Trump and his supporters, according to Hamilton Spectator. Those who voted for Trump, of course, may take a different view of the poster, whose language on the back reads Nando's Peri-Peri is an Immigrant EMPLOYING Gay LOVING Muslim RESPECTING Racism OPPOSING Equal PAYING MultiCULTURAL chicken restaurant where everyoneiswelcome. Anything labelled, or just perceived, as a protest could meet with significant backlash. It's a bold and brave statement, but it's true and honest and it represents who we are as a brand, says Burton Heiss, chief executive of Nando's USA, a Washington-based company. Over the years, the company saw firsthand the devastating impact of apartheid and a system that devalued diversity and made it a point to speak out against such beliefs, he says. Nando's origins in 20th-century South Africa, where the majority-black population was disenfranchised and destitute, has informed how the company views the world in the 21 s t century, Heiss notes. (www.immigrantscanada.com). As reported in the news.