People: Advertisers and Ads

people: The social media giant Adverts Manager allows advertisers to prevent certain demographics from seeing their ads, according to Huffington Post Canada. It says that exclusions can help advertisers better target their ads, and reach people who are more likely to buy products or services. But it does show that advertisers can stop people from seeing their ads if their social activity indicates an "affinity" for an ethnicity such as African-American, Asian-American or Hispanic. Advertisers can also include specific audiences for their posts, i.e. shoe company ads can be targeted to customers who are interested in fashion. While these methods can help to target consumers, public interest news site Pro Publica discovered that Facebook system also allows advertisers to exclude users who show a particular "ethnic affinity," like African Americans, Asian Americans and Hispanics. A man poses with a magnifier in front of a Facebook logo on display in this illustration. (www.immigrantscanada.com). As reported in the news.