Dan Levin and Toyota

buying habits: To the newcomers for whom money is no object, the next purchase after a house is usually a car, and then a few more, writes reporter Dan Levin, according to Vancouver Observer. But don’t expect to see them driving a Ford or a Toyota. The report focuses on the lives and buying habits of the children of these 1 percenters, known as Fuerdai, or rich second generation in Mandarin, living in Vancouver. The Fuerdai have established themselves as an influential group in Vancouver luxury car market, focusing on supercars from Ferrari, Lamborghini, Mercedes and the like. They’ve formed supercar clubs where they get together to drive, modify and photograph their flashy vehicles. According to Levin, many local luxury car dealerships employ Chinese, Mandarin-speaking staff to cater specifically to their needs. (www.immigrantscanada.com). As reported in the news.