Justin Trudeau Liberals and Public Services Procurement Canada

Veterans Affairs Canada: Veterans Affairs responsible for bulk of spending The Liberals committed in their election platform to ban "partisan" government ads and appoint an advertising commissioner to help the auditor general oversee government advertising, according to Huffington Post Canada. Veterans Affairs Canada was responsible for the bulk of the new spending and was the only department to spend money on TV ads, with an estimated total media ad buy of $2.26 million. The government ads were purchased by six departments within the first 100 days of Justin Trudeau Liberals being sworn into office on Nov. 4, said Michèle LaRose, a media relations spokesperson with Public Services and Procurement Canada in respond to a query by CBC News. The previous Conservative government spent a total of $68.7 million in advertising in 2014-15. The department purchased internet, television and out-of-home advertising to honour and remember Canada servicemen and women in the lead-up to Remembrance Day on Nov. 11. That also included internet ads "to recruit for various specialized positions in the Forces," LaRose said. In its ongoing efforts to recruit new Canadians to join its depleting ranks, National Defence spent an estimated $454,000 on internet advertising to encourage millennials to consider a career in the Canadian Armed Forces. (www.immigrantscanada.com). As reported in the news.