Barbie and Disney Elsa

: It outsold Barbie, something that hadn’t happened in over a decade, according to CBC. Barbie sales dropped by 21 per cent in third quarter 2014, which contributed to Mattel net income plunging 59 per cent in the fourth quarter, and led the company to fire its CEO in January. Watch the video After just a year on the market, Disney Elsa doll did something extraordinary this past Christmas. Of course, the decline of Barbie isn’t new. But it not as if Barbie hasn’t been putting up a fight. While she commanded more than 25 per cent of the U.S. doll market in 2009, that share had dropped below 20 per cent by 2013, thanks to competition from electronic toys and newer dolls. (www.immigrantscanada.com). As reported in the news.