Quebec and Eric Blais

Eric Blais: They really went out of their way to get Quebec right. They did things that other larger American retailers entering the market would not have done, said Eric Blais, president of Headspace, a firm that decodes Quebec for companies hoping to do business in the francophone province, according to Toronto Star. They did so many things right and yet they stumbled, said Blais and Target Canada tried to win Quebecers over, but in the end it failed as badly as it did everywhere across the country, even if the reasons were somewhat different. Target sought out Quebec celebrities and designers to feature in their stores. They made pop star Mitsou G linas a fashion ambassador. They partnered with blogger and designer Saskia Thuot, a woman Blais compared to Martha Stewart. They created a Facebook account with content skillfully translated into French. (www.immigrantscanada.com). As reported in the news.