Featurings Kunal Nayyar

Featurings Kunal Nayyar: That means while distributor Entertainment One goes the traditional route, placing the films trailer on Hollywood movies such as 22 Jump Street and branding taxis, specialty agency Ethnicity Multicultural Marketing Advertising Inc. is pushing the film at South Asian media and events, according to The Star. Featurings Kunal Nayyar Big Bang Theory s Kunal Nayyar, Dr. Cabbie is the latest in string of notable releases, including Million Dollar Arm Disneys Million Dollar Arm and The Hundred-Foot Journey , which pair Hollywood names with South Asian actors in plots exploring the immigrant experience and In theatres this Friday, Dr. Cabbie is a film about an Indian immigrant who winds up driving a taxi in Toronto because his medical degree isnt recognized here. Its also the tale of two marketing campaigns: one promoting the film to a mainstream audience; and another targeting the South Asian community. The marketing budget is split evenly between both entities, on the assumption that the comedic take on the hardship of a foreign-trained professional will also resonate as a universal fish-out-of-water story with non-immigrants. (www.immigrantscanada.com). As reported in the news.