Stephen Wetmore and Canadian Tire

Canadian Tire: Introducing the iconic retailer logo, and stores, to those recently arriving in Canada, was one of the main reasons why Canadian Tire decided to enter into a 10-year partnership with Scotiabank, says CEO Stephen Wetmore, according to Times Colonist. "So the best way to experience Canada, if you ever moved here, is to walk around a Canadian Tire store. You are going to see the seasons, you're going to see what Canadians do. To make that initial connection is very important." The head of Canadian Tire wants to get newcomers to Canada more familiar with its little red triangle logo. "Most people in the world aren't familiar with the Canadian Tire type of experience. In many countries, you have to go to five, six, eight stores to find what you would find in a Canadian Tire store," he said Thursday, following the company annual general meeting. (www.immigrantscanada.com). As reported in the news.