Vodka: Nicolas Duvernois

Nicolas Duvernois: A modern-day Duddy Kravitz, he schemed as a teenager about making his fortune in ties after reading that one-billion men put on a neckpiece to go to work each day. That youthful spark soon fizzled. Applications to business school were rejected. It was ultimately a doomed Montreal restaurant venture launched in his early 20s with four pals that planted a seed which has put Duvernois in the unlikely position of being among the worlds top vodka producers, according to The Star. I knew nothing about vodka, but I knew that the better the water, the better the vodka, he said in an interview. In Quebec we re supposed to have the worlds best water, so how come no one makes vodka and MONTREAL Any normal jobs that Nicolas Duvernois had growing up, he said, left him feeling like a lion trapped in a cage. Duvernois placed the weekly drink orders. Two cases of red wine, one case of white and eight or nine bottles of vodka. It was a ratio that made him marvel before realizing the clear liquors ubiquity in mixed drinks, martinis, cosmopolitans or good old Russian-style shots. Thus began Duvernois search for a quality local vodka and his discovery of a gap in the market he is now seeking to fill. (www.immigrantscanada.com). As reported in the news.