Public Service Announcement

public service announcement: Instead of focusing on the arduous, emotional aspects of living with HIV/AIDS, the charitys new public service announcement takes a cheeky approach to fundraising, according to The Star. The video, which also airs on TV and movie screens, has racked up nearly 12,000 YouTube views, more than five times its predecessor. The work, which encompasses print ads and radio spots, was done pro bono by TBWAToronto and was inspired by brainstorming session by the agency and the Walk committee and Scotiabank AIDS Walk for Life is getting a boost from a lighthearted campaign. The minute-long For AIDS depicts a cast of do-gooders undertaking various farfetched tasks tanning, wearing a monocle, growing a tail in contrast to the simplicity of walking on behalf of the disease. (www.immigrantscanada.com). As reported in the news.