Shyon Baumann: University of Toronto Study

University of Toronto study: Thats hardly a hard and fast rule, but thats the trend that emerged in a University of Toronto study of depictions of race in Canadian ads, according to Huffington Post. And how whites are depicted differs notably from how minority groups are shown and According to Canadas advertisers, white people are traditionalists who like natural foods, and minority groups are into processed fast foods. The study from assistant sociology professor Shyon Baumann and grad student Loretta Ho found white people are over-represented in Canadian advertising: While whites account for 80 per cent of Canadas population, they account for 87 per cent of the characters in TV commercials. (www.immigrantscanada.com). As reported in the news.