McMaster University Student Jennifer Ridge: Royal Bank

Facebook Dept: McMaster University student Jennifer Ridge was one of the first Facebook users to join the Boycott Royal Bank Of Canada page after news broke that the company has been employing foreign workers to replace Canadian staff. Now she's an administrator who is constantly updating and promoting the page. The group has ballooned from 300 users to more than 3,000 virtually overnight, according to CBC. Social media is becoming a powerful tool for activists and raising awareness, Ridge said. I wanted to help facilitate the PR nightmare that RBC is currently dealing with in an attempt to raise awareness about this disturbing trend. 'No one's opposed to workers coming to this country, but not the way they're doing it.' USW National Director Ken Neuman A McMaster student's disdain over The Royal Bank's hiring practices is quickly picking up steam online. When the story broke, the first thing I did was look for a Facebook group. If there hadn't been one already I would have started one myself, the student told Hamilton in an email. (www.immigrantscanada.com). As reported in the news.