Jay Rockefeller: Senate

Jay Rockefeller Dept: WASHINGTON - Warning consumers that industry has failed to protect their privacy online, a top Senate Democrat said Wednesday that he will press legislation this year that would create a universal "Do Not Track" option for consumers and penalize companies that fail to honour it, according to Winnipeg Free Press. Rockefeller's proposal could face an uphill battle in a divided Senate already consumed with immigration and the budget. But his comments put renewed pressure on an industry struggling desperately to escape regulation and FILE - In this Jan. 11, 2013 file photo, Senate Commerce, Science and Transportation Committee Chairman Sen. Jay Rockefeller, D-W.Va. speaks in Charleston, W.Va. Online privacy rules are changing. The question now is how much you'll care. Rockefeller planned a hearing Wednesday to press his proposal to subject companies to penalties by the Federal Trade Commission if they violate a consumer's "do not track" request. AP Photo/Tyler Evert, File "The American people are smart," said Sen. Jay Rockefeller, D-W.Va., chairman of the Senate Commerce Committee. "They are going to figure this out. And as they figure this out, they better like what they see if the Internet is going to prosper." (www.immigrantscanada.com). As reported in the news.