Barry Waite: Public Relations

Public Opinion Dept: For five days now the upper echelons of the bank have been rolling out their responses to try to reverse the tide of negative public opinion. The RBC story went viral and was one of the most-commented-upon stories ever on News.ca, according to CBC. "They ve done a good job getting their message out," says Barry Waite, a professor of corporate public relations at Centennial College in Toronto. But, he also adds that "no matter what they do, it's like screaming at a rock concert." This plaque is on an RBC building in iGATE's Bangalore facility. The bank has been outsourcing IT work to iGATE for several years and Since News released an exclusive report on Saturday revealing that foreign workers were being brought in to replace Canadians at the Royal Bank of Canada, the country's largest bank has been dealing with a PR crisis. RBC replaces Canadian staff with foreign workers But however much this has damaged the banking giant's reputation, PR experts say there should be little financial repercussion both in the short term and in the long run. (www.immigrantscanada.com). As reported in the news.