Digital Journal Inc.: Branded Content

Branded Content Specialists Dept: Video: Why your cable bill could go up by $100 Hint: Thank the CRTC, according to Globe and Mail. Brands are willing to spend money on branded and sponsored content because their message is more likely to be heard via content than advertising, said Chris Hogg, chief executive officer of branded content specialists Digital Journal Inc. If done well, branded content can be presented in a consumption format consumers are accustomed to so engagement, sharing and click-through rates will often outperform traditional banner ad responses and Video: Does Sun News deserve your money? They think so Media The content can take various forms one model sees a company buy ad space around a broad theme of interest to an advertiser, but the company doesnt have any control over the editorial content that ultimately appears on the site. Companies can also directly commission stories, but they would be produced by an independent writer/producer who is not a member of Global News editorial staff. (www.immigrantscanada.com). As reported in the news.