Trust Authority: West Coast

Concerto Marketing Group Dept: A new survey shows Vancouver residents trust figures and high-profile brands far less than their counterparts in Toronto, revealing a West Coast skepticism that has deepened in recent years, according to Vancouver Sun. Maybe it s our West Coast independent spirit, he said and call it populism or call it independence of spirit, Vancouverites don t trust authority. There is a significant difference in the levels of trust between Toronto and Vancouver, said Rob Dawson, vice-president at Concerto Marketing Group, which conducted the study. You particularly see that in the levels of trust in the larger public institutions. I think it might just point to what ... the mindset of the people is within the two cities. (www.immigrantscanada.com). As reported in the news.