Holland College Vice President Mike O'Grady: Gentle Island

Marketing Campaign Dept: The current P.E.I. "gentle island" slogan is the basis of a marketing campaign aimed at tourists. While the new brand will also focus on tourism, it will go well beyond that. It will be the centre of immigration promotion, marketing for potatoes and oysters, and ideally even change the attitude of the people who live here already. What do you think of P.E.I.'s plan to create a new brand?, according to CBC. A sub-brand will focus on the province as a destination for post-secondary education. Holland College vice president Mike O'Grady sits on a task force working on the new brand and p.E.I. may soon be the gentle island no more as the government has issued a request for proposals to create a whole new brand that will capture the essence of the province. The RFP asks prospective companies to "develop inspirational key messages that motivate cultural changes, changing the spirit of citizens to realize economic and personal goals through the development of their own education, skill development and pride." (www.immigrantscanada.com). As reported in the news.