Previous Election: The Conservative Party

Ridings Dept: News has learned that strategy was more extensive, ambitious and ultimately successful than previously thought, targeting more than 30 ridings and delivering successes in key battleground ridings, particularly in Ontario, according to CBC. That technique, in which a party's messaging and advertising is tailored to specific groups, helped the Conservatives take in 626,201 more votes than in the previous election, increasing their previous seat total by 23 in the 41st Parliament of Canada and it's no secret that a highly targeted, well-financed campaign was one of the Conservative Party's strategies in the 2011 election that produced their long-sought majority government. After two straight minority governments, Conservatives welcomed what they like to call a "strong, stable" majority, winning a 14-seat margin over the opposition parties on May 2, 2011. That success was thanks in large part to their ability to target swing seats in ridings with large ethnic populations by "narrow-casting." MAP 10 'very ethnic' ridings targeted by the Conservatives (www.immigrantscanada.com). As reported in the news.