St Francis Xavier University: Patricia Cormack

Leader Jack Layton Dept: In recent weeks, the doughnut-andcoffee chain has become the parties' preferred shorthand for patriotism, with leaders battling to sell their image as the Everyman with each double-double, according to Vancouver Sun. "It's not just a coffee shop; it's a place where Canadian values are articulated," explained Patricia Cormack, associate professor of sociology at St. Francis Xavier University. "Tim Hortons is connected through marketing to community and sacrifice and immigration and family -all those themes that politicians want to attach themselves to." As we enter the home stretch of the election, the most dangerous place to be is between a politician and a Tim Hortons photo-op. NDP leader Jack Layton recently took over a Tim Hortons drivethrough. Green leader Elizabeth May has made a number of stops at Tim's, as has Liberal leader Michael Ignatieff. And Conservative leader Stephen Harper jumped behind the counter of a Timmy's, serving six or seven people by the light of reporter flashbulbs. As reported in the news.
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