Ethnic Vote Dept: That is the pivotal question for the major political parties as Canadians go into their fourth federal election in seven years, according to Vancouver Sun. The energy that federal politicians are putting into wooing visible minorities was highlighted in the past month with the leaking of an internal Conservative Party document detailing how it aims to win 10 "very ethnic" swing ridings with strong Chinese, South Asian, Ukrainian or Jewish populations. Three of those ridings, which are heavily Chinese or South Asian, are in Metro Vancouver and how do you attract the so-called ethnic vote in Canada, particularly in immigrant-saturated cities such as Toronto and Vancouver? Shinder Purewal, a political scientist at Kwantlen Polytechnic University and Liberal candidate in Surrey North, suggests there is nothing odd about it. In much the same way Toyota and Microsoft target specific consumer groups, Purewal says all parties are following "basic marketing rules" to appeal to particular ethnic minorities during this campaign. As
reported in the news.
@t metro vancouver, visible minorities
24.4.11