Access To Information Request: Ken Rubin

Point Strategy Dept: “De-emphasize history, but emphasize the real-life experiences of front-line officers,” says one piece of the five-point strategy outlined in the apparent final draft released as part of the request, according to Globe And Mail. The report outlines a communications strategy guided by public-opinion research conducted by Harris/Decima, where Mr. Gregg is the chairman and copies of the 10-page RCMP Strategic Communications Plan were obtained by Ottawa researcher Ken Rubin through an access-to-information request. “While the iconic symbol of the red tunic can be used to attract attention, it can also detract from the key theme of modernity.” As reported in the news.
@t public opinion research, globe and mail