David Erskine: Processor Giant

Micro Devices Inc Dept: Processor giant Advanced Micro Devices Inc. of California said Monday it will begin to phase out the ATI brand before the end of this year, as it rolls out a slate of new products that will incorporate both microprocessor and graphics technology on the same chip, according to The Star. As a company we ve been wanting to move to fewer brands because that allows us to focus better and the name ATI Technologies Inc., a former jewel of the Canadian technology industry, is poised to disappear from laptops and graphics computer chips as its owner looks to consolidate its own brand name. There was a great deal of deliberation done on this, said AMD spokesperson David Erskine. As reported in the news.
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