Company Today: Consumer-Electronics Show and Technology Company

company today: The four-day consumer-electronics show opens Tuesday with some 4,500 companies exhibiting products and services and more than 180,000 people expected to attend, according to CTV. It's the place startups and established tech giants alike go to unveil everything from utilitarian apps to splashy devices. But they're first-time exhibitors at this year's CES gadget show, along with other unlikely newcomers such as missile-maker Raytheon, outdoorsy retailer The North Face and the 115-year-old motorcycling icon Harley-Davidson. So what are these legacy companies doing here Every company today is a technology company, said Gary Shapiro, CEO of the Consumer Technology Association, which organizes CES. Shapiro said many companies already send executives to Las Vegas each January to gauge trends, so it's not surprising that they eventually unveil their own new technology as well. We're still doing old-fashioned things Ordering clothes, buying detergent, getting a cup of coffee, but there are new-fangled ways of doing it, he said. It's also part of a more fundamental economic shift as consumers increasingly expect to buy not just goods and services, but a personal experience, which often skews digital, said Dipanjan Chatterjee, a brand analyst at Forrester Research. (www.immigrantscanada.com). As reported in the news.