Canadian: Craft Messages and Canada

canadian: Apart from indigenous communities, Canada was largely white and Christian, according to Toronto Star. This is no longer the case. For more than the first 100 years of its existence, the population of Canada was quite homogeneous. Walk through many Canadian city neighbourhoods and you are just as likely to hear conversations in Tamil, Punjabi or Mandarin as you are in English or French. Canadian political strategists have been undertaking multicultural outreach since the 1970s. The implications of this demographic shift are enormous for anyone trying to craft messages aimed at reaching these diverse audiences. (www.immigrantscanada.com). As reported in the news.