Colorado Chain: Ink Coffee and Advertising Campaign

colorado chain: Outrage over the message, fueled by anger over a city being dramatically transformed by an influx of newcomers, quickly spread on social media, according to CTV. A window was broken at the shop and White Coffee painted on the building and about 200 people protested there Saturday. Last week, Ink! Coffee displayed a sidewalk sign that said Happily Gentrifying the Neighborhood Since 2014 outside a store in a historically diverse neighbourhood near downtown Denver. The Colorado chain initially called the sign a bad joke but later founder Keith Herbert explained it was part of an advertising campaign. I recognize that we had a blind spot to other legitimate interpretations. In a statement, he said he saw the campaign as a way to take pride in being part of a dynamic, evolving community that is inclusive but was now embarrassed to say that he did not fully appreciate the very real and troubling issue of gentrification. (www.immigrantscanada.com). As reported in the news.