Singh: Identity Marker and Diversity Advocate

singh: To build a public identity that captured his essence, Singh reached far outside the world of seasoned political veterans, according to National Observer. Instead he approached the somewhat obscure Skyrocket, a boutique Vancouver branding agency co-founded by Mo Dhaliwal.A novice to federal politics, Dhaliwal is better known as a nationally recognized and award-winning arts and diversity advocate, curator, and former chair of the B.C. government's multicultural advisory council. Engineered with a dedicated strategy and ground-game, Singh's campaign was marked from the outset by a disciplined and unwavering commitment to his key identity marker, With Love and Courage. ; That framing went viral when Jagmeet Singh was captured on film calmly citing his mantra when confronted by a racist heckler during the campaign. National Observer caught up with Mo Dhaliwal to talk about how a complete outsider constructed the public identity of Jagmeet Singh for Canadians.Q Mo, you're not known as a political operator. Mo Dhaliwal founder, Skyrocket branding agency So they looked at it and said, Well, if he's that guy, then he might be the right guy to do this with us. How did you connect with Jagmeet Singh's campaign, and how did the process of creating his public identity work Dhaliwal There is an amazing circle of people around Jagmeet, his brother Gurratan, and many others, and they're quite familiar with my body of work. (www.immigrantscanada.com). As reported in the news.